Kuerrency

GET FOUND

Inbound marketing is about customers finding you and pulling down information on your business via the web through search engines and social media.  It's customer PULL, as opposed to advertiser PUSH.

The good news is, most of the tactics are low cost compared to traditional advertising...but all take time and consideration to utilize.  And all take time to grow, to impact business results.

Inbound marketing works for all types of businesses, but we have found the best results when a firm has an understanding of the value of sales leads. 

What is a sales lead worth to you?

CONVERT

How do you track leads today?  What about warm leads, not ready  to close right now?  Interesting thing about the web...it allows people to begin their search long before they intend to make a purchase.  How do you distinguish between a hot, warm and cool lead?  Do you leave it up to your sales staff?  What do they do with the warm and cool leads...the ones that will close, just not today?

Want to get and convert more leads?

ANALYZE

Are you getting smarter about how you market your business with each week or month?   Today's marketing and advertising vehicles allow you to get feedback quickly so that you can improve and optimize your programs while they run. 

Want to identify and focus your time and resources on the most productive marketing programs?

Let's talk.

Many of the tactics are free or carry a low financial cost...but all take time and consideration to utilize.  And all take time to grow, to impact business results.

Remember, blogs, Facebook pages, Linkedin...all are ways to publish information about your company and get found by your customers when they have a need and go online to research potential solutions or ask friends for recommendations.

Just as word of mouth is the most powerful form of "advertising" but also a relatively slow way to build awareness and critical mass, so do these "new" tactics impact your business.

But to us, Inbound Marketing is also about forming a good marketing operations foundation from which to run your business.

 What does this mean? 

Simply that without a straightforward way to gauge your progress, follow prospects and track, segment and close leads, any marketing plan will perform in a less than optimal way.

We are proud to partner with HubSpot and recommend their Inbound Marketing Software platform as an easy yet robust tool to get you started and keep you productively moving your business forward for many years.  We know because we've been a customer of HubSpot.